6 days agoThe Importance Of Creating Social ProofSocial proof is a psychological phenomenon where people conform to the actions and opinions of others in order to feel confident about their own choices. In the world of marketing and business, social proof can be used to influence customer behavior and increase conversions. Creating social proof is important for…Capital Raise3 min readCapital Raise3 min read
Jan 23Find Investors For Your Security Token OfferingFinding the right investors for a security token offering (STO) is crucial for the success of the fundraising campaign. The right investors can provide not only the necessary capital to fund the project, but also valuable connections, industry expertise, and credibility. …2 min read2 min read
Jan 32023 Tokenization Trends | The Year Of Digital AssetsAs the Security Token Industry continues to grow and evolve, everyone is wondering when the year of Security Tokens will actually begin. …Tokenization Of Asset3 min readTokenization Of Asset3 min read
Dec 20, 2022What is holding back the Security Token RevolutionGoing into 2023, many market signals and institutions have been foreshadowing the way to the year of security tokens! While the security token industry has been held back by a number of factors including unclear regulatory framework, a lack of liquidity in the markets, and a general lack of understanding…Security Tokens4 min readSecurity Tokens4 min read
Dec 7, 2022Understanding The Difference Between Crypto & Digital Assets (securities).These days, there seems to be a lot of talk about whether or not something is a security or not. But what does that mean? What makes something a cryptocurrency? And how does it differ from digital securities? Cryptocurrency is a digital or virtual asset that uses cryptography to secure…Digital Assets3 min readDigital Assets3 min read
Nov 17, 2022Creating Your Ideal Investor AvatarIt may sound obvious, but before you start reaching out to a list of potential investors you need to start with what your ideal investor looks like. Just as you would with potential leads, you’ll want to define who you are “selling & marketing” to & getting VERY detailed usually…Investing3 min readInvesting3 min read
Published in Security Token Advisors·Sep 7, 2022Your STO needs Investor RelationsInvestor relations ensures that tokens are being fairly traded through the dissemination of key information that allows investors to determine whether a company is a good investment for their needs. Investor Relations (IR) combines finance, communication, and marketing to effectively control the flow of information between a company, its investors…Investor Relations3 min readInvestor Relations3 min read
Published in Security Token Advisors·Aug 3, 2022Your NFT is illegal, now what?Okay let’s start with the basics: One key characteristic of NFTs is provable control thanks to the blockchain. Given the reliability of blockchain technology and decentralized ledgers, an NFT holder can be confident that control of their underlying asset(s) is secure. NFTs are also commonly accompanied by “smart contracts,” which…Nft4 min readNft4 min read
Aug 3, 2022Your NFT is illegal, now what?Your NFT is illegal, now what? Okay let’s start with the basics. One key characteristic of NFTs is provable control thanks to the blockchain. Given the reliability of blockchain technology and decentralized ledgers, an NFT holder can be confident that control of their underlying asset(s) is secure. NFTs are also…4 min read4 min read
Feb 5, 2022Introducing the hottest new crypto show: Spilling the NFTea.In my last blog post (sorry its been a while) we discussed women in the world of crypto and why we desperately need more, but we wanted to do more than just bring this to your attention — we wanted to help lead the way for women in the space. …Nft4 min readNft4 min read
