Business is created slowly, matures like love.
Many ICOs tell you everything what you want to hear. And mainly all you hear is the technology or promises. Many teams forget about the business layer, which is build in slow phases. Even if you have money, you cannot jump some processes until it is done properly.
Business is like love — why?
- First stage is dynamic, full of passion and energy
Most of the teams concentrate on this fun part. But business have to earn, concentrate on cooperation and finally — earn. This where the life part comes. To do that, you have the…
… 2. Daily life love
It is where you support each other (make cooperation with the market), take over you kids (take over your customers, new projects), take over your household (procedures, development, rules), have first argues (team work, crystallization of core team, some people go, some are kicked, new come). But at the end…
…3. Mature love comes
Mature love is when you respect each other (good relation in the team, with the market, customers, some say corporate balance), when you have lived so much with the other party, but still it is fun like in the beginning (constant development of you product and company), you like at your kids with pride (spin-offs, departments, global scaling).
But it all requires HARD WORK. And CANNOT BE DONE IN MINUTES. Remember. ICO is a startup. Startup is a business. Business requires time.
