Key points to respect your customer

Respect for customers should be originating from general respect to other human. However, in the battle of sales, many companies forgets about simple points of relation, while focuses on PR, marketing, even CSR. Marketing, PR, CSR, in general, should be echos of the primary attitude, which sticks to the basic human-human relation.

I call these points as key points to respect your customer:

Each customer is different and reacts differently to information you publish

You can do all the efforts for creation of better and better UX, trying to adapt information given on your site, shop or in direct communication. But it is not possible to satisfy all customers. So the best method is to respect customer’s time, giving minimum level of information required to achieve two goals — additional questions of customer that build the relation or simple purchase. But with this method, you have to be prepared for bigger load for your back-office. It is long-term strategy.

Each customer’s motivation bases on different assumptions

Purchase decision may be done because someone wants to have something for him/herself or for someone else. Motivation may be dictated to situation, for example having too small money or having surplus. Understanding this motivation may help to build long-term relation — for example, giving a discount to better quality product for someone with lower budget, while offering cross-selling to other one or even advising to hold purchase until the budget is bigger for better quality product.

You cannot be in the position of customer, at the end you can only predict

Sales representatives often try to stay in the position of customer (“I know how it is, because I had something similar”). Sometimes it is effective to build empathy, however, no one wants to have him categorized — sometimes best solution is just to listen. Everywhere people talk, but only small percentage listens truly. This builds long-term relations, but I would say, it is an art of commutation, not only simple exchange of events.

Purchase is a game of many factors, so, like in game, it must be fun and not too complicated

Bargaining. It is in our roots. People often forget that. Sometimes, even giving a discount of 1%, but letting the customer to be in the position of leader may bring bigger success than other PR or marketing resources. Bargaining is a matter of social life — releases positive energy during negotiation of contract, enables to have a chat in related and non-related topics, but leads always to one point — successful sale. It is like in game — if the game is too difficult, people resign. But game brings curiosity and fun.

Even if customer is not right, your role is to guide him, not negate or educate using your predominance

Predominance may be also in the position of bigger knowledge — while you sell your product, you have (mostly) better knowledge about the product, its usability, surrounding environment. Guide your customer to this knowledge, but do not force him to know it — it is not primary school. Act like an uncle or aunt, which you ask for advice.

And, in the end — only customer matters.

TokenLoyalty, More info about project:

ICO site: https://tokenloyalty.io/
Telegram: https://t.me/tokenloyaltyico
Facebook: https://www.facebook.com/groups/tokenloyalty/
Twitter: https://twitter.com/loyaltywife
Bitcointalk: https://bitcointalk.org/index.php?topic=2293442.new#new
Bitcoingarden: https://bitcoingarden.org/forum/index.php?topic=21077.new#new
WavesTalk: https://wavestalk.org/assets/(pre-ann)-tokenloyalty-io-decentralized-loyalty/new/#new
Medium: https://medium.com/@tokenloyalty
Youtube: https://www.youtube.com/channel/UChw0pEakHqCTt_t0Zx6DMYA
Linkedin: https://www.linkedin.com/in/grzegorz-sperczy%C5%84ski-14071122/