breaking ground with adidas at the intersection of web3 and fashion
Last week, tokenproof and adidas made history alongside thousands of ALTS by adidas holders who participated in the first-ever tokengated sneaker drop.
As part of a three-year partnership with our friends at adidas /// Studio (Three Stripe Studio), we launched our first collaborative in-app efforts by seamlessly integrating tokenproof’s secure authentication technology into adidas’ CONFIRMED app, which houses the brand’s most exclusive drops, products, collaborations and experiences. This integration, spotlighted to millions of adidas CONFIRMED users, will allow ALTS by adidas holders to securely access holder-only products and bring the benefits of web3 to life with tangible rewards.
Token holders have been raving about the smooth and ultramodern shopping experience that tokenproof and adidas have built, praising tokenproof’s seamless wallet-connection process that takes only a few seconds to fully complete.
In tapping tokenproof to break ground within its industry, adidas is supercharging its web3 presence by using cutting-edge, top-of-the-line authentication methods that only tokenproof can provide.
The integration is part of the latest phase of the ongoing ALTS by adidas experience, which tokenproof has previously supported through live event tokengating and the development of a new “offers” feature used to deploy personalized offers to tokenproof users, which adidas got first access to. It’s a feature available to all brands, whether they are web2 or web3-based, that allows them to airdrop special in-store or online offers or discounts to users’ tokenproof app that are compatible with brands’ native PoS systems.
This feature was first launched at NFT.NYC when members of the ALTS by adidas community who visited the brands’ exclusive activation received a 20% off discount within the tokenproof app. To redeem their coupon, all community members needed to do was tap the “offers” tab within the app and show their QR code at the register at any one of the official Adidas stores in the United States within the one-week promotional timeframe.
tokenproof’s long-term relationship with adidas has already effectively unlocked a new era of consumer loyalty, and the ability to create more direct relationships with the web3 community and the brand.
With the announcement of this partnership, tokenproof and adidas are revolutionizing the token-holder experience and providing avenues for more brands and users to join the space, cementing the longevity of web3. We feel incredibly lucky and energized to work with adidas, which is undoubtedly among the most successful, bold and trusted traditional brands to break ground in web3.
