Buka Sans® introduced as a new powerful typographic asset for Bukalapak’s new brand identity.

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Buka Sans, our newest custom typeface project for Bukalapak, we team up with Thinking Room Inc and Budi Tanrim from Bukalapak Design to develop custom made typefaces for Bukalapak brand new identity.

Since the day Bukalapak started, they have already used several different typefaces. As the brand keeps evolving from time to time, they realized the necessity to have their own unique custom-made typeface. The kind of typeface that answers all their needs to express their characters at the same time.

Thus, Buka Sans® is believed to be just the right answer. Buka Sans® is introduced as the new, powerful, and effective brand asset for Bukalapak’s latest brand identity since the day Bukalapak started, they have already used several different typefaces. …


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Jenius Sans is a compact companion of Jenius, an online banking platform from Bank BTPN. Jenius sans represents the continuity, flexibility, and possibilities of the brand to work with its visual system, how the brand weave in and out of the lives of the public. The consistency of each character shown in this typeface remains harmonized to blend in the design contents.

In 2016, Bank BTPN got in touch with Leo Burnett Indonesia to create a branding for Bank BTPN new platform for a revolutionary digital banking in Indonesia, Jenius. The agency was team up with Visious Studio who worked on the developing brand identity, brand guidelines, and production. The custom typeface was licensed exclusively for Jenius by Tokotype, and the Illustration assets by Spencer Wilson (London).

The main brief was to design a fairly specific brand that tells stories about how we manage our finances with more personal, confident, and authentic way for a simpler life and smarter finance. We convinced by the main ideas of how the banking brand will communicate with their audience, the answer is; they will not use a single photo to communicate as the content with their audience, because that’s a common thing for Indonesian banking platform, but if we put forward the design and typography, the brand will tell its story to reflect the natural tone of voice of how they will communicate for today’s trends. …


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Gramatika consistently tailored to customized to meet the classic grotesque-ish contemporary style. By offsetting the balance and flexibility, Gramatika established to create alternative communications for current trends and consists of several weights including Light to Black, from now, it’s equipped with Latin Pro, Cyrillic, and Greek language support.

Gramatika is our first project when we begin running Tokotype back in early 2016, we encouraged making the common grotesque typefaces, but with more neutral and subtle, the typeface was originally referenced from 19th-century Bauersche Schriftgiesserei’s, Venus Fett, and Berthold’s AG Book®, unified with more rounded form to meets today grotesque standard common looks and its charm.

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Early version (LEFT) vs New version (RIGHT)

The initial version was designed with some consideration, such as choosing the right form of Terminal, it is closed or diagonally open, we also considering adding the detail to each joint and ink trap, but it’s not looking so well when exposed on medium and large sizes, it’s like a losing its neutral touch, from that point, the initial foundation is set as a goal of this typeface, by adding a neutral portion to his personality, and still looks authentic as we seen on the latest version. …

About

Tokotype Studio

Typeface design studio based in Indonesia. We design and develop typefaces for brands & companies.

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