Japan’s Gen Z — The ‘Satori Generation’

Aug 1 · 10 min read

How are generations categorised in Japan?

Source: BTrax

Defining characteristics of the Satori Generation

Popular Japanese YouTubers / Musical Duo SKY PEACE — Source: FINEBOYS

The Satori Generation approach

GENKING — Source: Instagram
Ryucheru — Source: Instagram
Shiorinu — Source: YouTube

The four Japanese Gen Z ‘types’

Source: Z-Kaigi

Case study: life through the eyes of a Gen Z tech exec.

Categorising new graduate employees by ‘type’

Using TikTok to reach Gen Zs in Japan

Source: Twitter
Source: Insta-Lab

Take a unique approach to Gen Zs in Japan


Written by

Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

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