Japan’s Gen Z — The ‘Satori Generation’

Tokyoesque
Aug 1 · 10 min read

How are generations categorised in Japan?

Source: BTrax

Defining characteristics of the Satori Generation

Popular Japanese YouTubers / Musical Duo SKY PEACE — Source: FINEBOYS

The Satori Generation approach

GENKING — Source: Instagram
Ryucheru — Source: Instagram
Shiorinu — Source: YouTube

The four Japanese Gen Z ‘types’

Source: Z-Kaigi

Case study: life through the eyes of a Gen Z tech exec.

Categorising new graduate employees by ‘type’

Using TikTok to reach Gen Zs in Japan

Source: Twitter
Source: Insta-Lab

Take a unique approach to Gen Zs in Japan

Tokyoesque

Written by

Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade