Keep your smells to yourself: addressing ‘smell harassment’ in Japan

Tokyoesque
Jul 24 · 9 min read

So what is ‘smell harassment’?

Source: Shutterstock

What does this mean within the context of Japan?

Source: Business Textbooks

What are brands doing to help?

Source: PR Times
Source: Ryutsuu News

Guidelines on preventing smell harassment

Source: Business Textbooks
Source: Business Textbooks

But it’s not all about etiquette

Thinking of selling personal care products in Japan?

Tokyoesque

Written by

Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

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