Marketing with Manga: Japan’s love of visual communication

Tokyoesque
Aug 21 · 7 min read

What exactly is manga?

Photo by Naoko Nomoto — British Museum Manga Exhibition

Why is manga such an effective communication device?

Source: Manga Marketing
Source: Ferret

Examples of manga in marketing

Source: RIZAP
Source: IPA — “I’m going to wait for you, forever…until you change your password!”
Source: IPA — “Hey…What do you think was wrong with my password?”
Source: Grapee — “Such a simple password doesn’t suit you…”
Source: Garbage News — The manga depicts what to do when someone has been sexually assaulted — that the victim should shout and ask for help. People around them should help, and should report to the police or station staff.
Source: YouTube
Source: Shinfield

How can marketing with manga help foreign brands in Japan?

Tokyoesque

Written by

Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

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