Summer in Japan: seasonal traditions and recent marketing campaigns

Aug 15 · 7 min read

Traditional ways to spend summer in Japan

Fruity desserts. Source: Takashimaya

What are summer holidays like in Japan?

Obon Festival. Source: Visit Minato City

Campaigns and events to celebrate summer 2019

Source: OzMall
Source: McDonald’s Japan
Source: With Online
Source: My Navi News
Source: YouTube
Source: Sapporo Beer

How can western brands appeal to Japanese consumers during summer?


Written by

Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

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