SEO — Heading Tags

- There are six heading tags available when building a website … H1 through H6. Now, a heading tag denotes a section heading. The numbers refer to their overall importance. H1 would be the highest, and most important, heading. H6 would be the smallest, and therefore,the least important heading. Heading tags are important because they’re going to provide a frame of reference to Google, and help it really understand the topic that you’re trying to rank for. In the case of Local SEO, the Heading 1 tag is a fantastic place to input your keyword and local modifier if it makes sense to your user.

I’m taking a look at the Tours page. What we have, at the very top of this page, is the word Tours. This is the heading of this entire section. This is where I would really make an improvement. I would love to see this section called Outdoor California Adventures,because that’s a keyword that they’re trying to rank for. Again, this strategy is specific to your keyword research, but at a basic level, for each keyword and modifier that you’re trying to rank for, you want to build a page around it, and have that keyword be referencing your Heading 1 tag.

Now, a Heading 1 tag doesn’t necessarily mean it has to be the biggest text on the page. In this case, the Something-for-everyone text is much larger than the Tours text. I’m going to Inspect this Element to show you the code of Tours. Basically, I’m going to just be showing you a snippet here, which shows you that this Tours text is wrapped in the Heading 1 tag. Now, I’m going to look at the Something-for-everyone heading. Unfortunately, I notice, too, that it is wrapped in a Heading 1 tag. First of all, we can at least notice that both Heading 1 tags can have different sizes.

You’ll define those in your style sheets. This is a problem. It’s really important to only have one Heading tag on your site. Your Heading 1 tag indicates the topic, and you really shouldn’t have two topics. What we’d need to do on this page is change the Something-for-everyone to a Heading 2 tag. Now, your Heading 2, and Heading 3 tags are still important. They really help frame the topic. On this page, we would change our Heading 1 tag from Tours to Outdoor California Adventures. That would help frame the context for this page.

Then, I would change the Something-for-everyone headline to a Heading 2 tag that says Overnight Tours for Everyone. Right, so I’m going to provide some additional context to Google. Overnight tours are the specific type of tour that this company provides, so having that will help differentiate the page for any long-tail keywords that might be picked up. These might be things like people searching for overnight California adventures, or overnight backpack tours. Now, you can have as many Heading 2 tags as you need to denote sections on the page, but keep it as concise as possible.

Now, if we scroll down the page, you’ll notice that we have a list of tours. This is where I would use my Heading 3 tags. I would tag Backpack Cal as a Heading 3. California Calm as a Heading 3. This will help Google understand that this section is its own unique section. Backpack Cal, and the text below it, are referenced in that little section. Then, they’ll see another heading tag, a new Heading 3 tag, which indicates to Google there’s something new, and this text is related to that heading. Another great use of your heading tags is to build pages that have answers to your commonly-asked questions.

You could use a Heading 1 tag for the question that a user might type into Google, and then build a really quality answer around it. At the end of the day, make sure your using one Heading 1 tag, and that the rest of your heading tags are in order on your site.

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