Using Atlassian JIRA for agile marketing
Why marketing teams need to be agile
As mentioned in my last blog, agile methodologies are more commonly seen in software development teams where small, incremental releases are preferred to big-bang launches (waterfall).
When done right, however, agile project management can help marketing teams improve their strategic alignment, team productivity and delivery momentum.
So which tool is the best at helping marketing teams structure their new agile approach? For me, that’s Atlassian JIRA (JIRA).
Why I like JIRA?
Put simply, because it’s purpose built for agile. As such, JIRA helps marketing teams to change their bad habits. Whereas, although Asana and Trello can be adapted to work well within an agile marketing environment, they’re less prescriptive in their workflows thereby increasing the likelihood of corners being cut.
With JIRA there’s none of that — backlogs must be created, sprint timelines must be defined, story points and tasks must be assigned and kanban boards must be used properly.
If you like pre-defined agile workflows based on best practices, JIRA is for you.