Content marketing is considered integral to business operations for 86% of businesses. At the top, middle, and bottom of your sales funnel, it is essential to focus on different types of content, some of which might overlap at various points along the way.

Over the last few years, the world of content has changed forever. Now it is now a staple of building a brand and selling to your audience through value-added. Those who make content a priority see year-over-year growth for site traffic at rates 7.8 times higher comparatively. …

Not all leads are created equal. Understanding lead quality is one of the most important factors to consistently purchasing or sourcing leads at a price point that makes sense for your business model.

On top of that, improving the quality of your leads closes more deals, and ultimately generates more revenue for your business on a recurring basis.

Sure, all your leads are “qualified” to some degree before they come to you, but refining the process makes a serious difference over time.

So how can you better qualify your leads?

How To Generate More Referrals

Whether it be over lunch with family, on Twitter or Instagram for marketing, or via FaceTime with friends, 2.4 million conversations take place every day about brands.

This means people talk about your company now more than ever. In fact, 83% of people seek advice/opinions from friends or family before making their final purchasing decision.

So what does this mean for sales? One word: referrals.

While you no doubt already understand the importance of referrals for your business and are taking steps to get more of them for your sales team, this guide will help you refine your referral generation…

Online sales are growing more than ever. This year, e-commerce B2B sales reached $1 trillion and projections say things will only keep rising in the future. This means that online sales are the way of the future for both B2B and B2C businesses.

This comes as no news to anyone who is on top of things in the business world. Chances are, a significant portion of your marketing budget is spent towards generating more online sales. But as a sales director or manager, you have to contend daily with things like:

  • High CPC
  • Poor email open rates
  • Low conversion rates

In the modern world, achieving a work-life balance is as important as ever for an individual’s success, as well as for companies as a whole. Employees who put in hard, long hours often endure sleep deprivation, anxiety, and expose themselves to many other health concerns like heart disease and diabetes alongside impaired memory.

This impacts not only their personal lives but their professional ones as well. As a business, if your employees are working too hard with poor morale, it results in more sick days and employee turnover. …

Now, on the surface, this is not a very complex, or counter intuitive list of things you must do to succeed in this business — and the truth is, you’re right.

But, that’s not the point. The point is to build a REPEATABLE MEDICARE LEAD GENERATION STRATEGY, and to do that, you must always be thinking far in advance, keeping these 5 pillars in the center of your strategy.

What makes these 3 pillars so important?

Let’s take a more in-depth look.

1. Only Work with the Most Profitable Leads

Look, if you aren’t already purchasing exclusive leads, you can bank on the fact that literally every single…

In order to maximize the efficiency of your inbound call strategy, you need to give your representatives the tools they need to close more deals. The beauty of inbound sales is that for the most part, the hard part is done for you; people are calling into your office looking for answers and information. The easy part is giving your staff the tools necessary to meet your leads’ informational needs and close more deals.

When it comes to maximizing your inbound call strategy, it’s very important to remember one of the most essential things about these leads; they are calling…

Final expense insurance is a strange mix of something that everyone should have, not a lot of people are knowledgeable about, and no one wants to talk about.

As a result, at times, even the most experienced agents and agencies can find difficulty generating final expense leads. One of the main remedies to this is to buy final expense pay per call leads.

But how effective are they? What can you expect for results? How much do they cost? Are they right for you? And what should you know about them before getting started?

At Digital Market Media, we specialize…


Robocalls are in the news again, with multiple stories of lawsuits and other financial disasters.

We’re certainly not about rejoicing over someone else’s troubles. So, we’re not sharing these stories for any other reason than to hammer home how crucial compliance is. In fact, we wish this was the first time — or the last — that we’d need to point out cases of telemarketing gone bad.

FTC Shuts Down 4 Robocall Grops Responsible For Billions of Illegal Robocalls — Cord Cutters News

“Yesterday the FTC announced that they have won a court order against four seperate operations that have been “bombarding consumers nationwide with billions of unwanted and illegal robocalls pitching auto warranties, debt-relief services…

Digital Market Media

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