kencko’ purpose

Tomas Froes
2 min readMar 3, 2018

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hey there

kencko started after I was diagnosed with acute gastritis, having doctors telling me to take pills for the rest of my life. After cured myself by switching to 90% fruit & vegetable diet, and with the frustration of not finding a convenient, hassle-free way to reach the recommended daily fruit and vegetable consumption, I sought out to create it.

We’re your go-to place for everything related with convenient organic fruit and vegetable products. kencko was built by real people, farmers, organic produce experts, many are exceptional and PhDs in Nutrition, but more than that, we’re a team of “hungry” people that kept reading the same information from Harvard (a rich diet in vegetables and fruits can lower blood pressure, reduce disk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar which can help keep appetite in check) & Imperial College (a diet equivalent of 5–10 servings of fruit a day lowers 24% chance of heart disease, 32% chance of stroke and 13% of cancer in a lifetime). So we took on science to build organic fruit & vegetable products with same colors, taste, smells and more important — same nutrition and properties as fresh fruits — but with 9 months of shelf life. That’s right, it took us 2 years and thousands of beta testers feedback.

For whatever reason, there’s so many ongoing things that kept annoying us with the big guys. you’ll find soft drinks full of mysteries, or you’ll find $8–12 cold pressed juice options that ends its shelf life within days and lack all the fibers from the pulp. And both contributing to plastic waste, one bottle one use. We figured we would start with the drink category, and doing it super easy. Like stupid easy and accessible to the masses so we slashed the prices in half, and then again. within seconds, any where you are, plane or office, car or at your kitchen. simple as that. No need to carry heavy bottles, finding rotten fruit in your kitchen, no awkward situation at airport security.

We know we’re not alone in this — as only 1 in 10 adults reach the recommended 5–10 servings of fruit and vegetables a day.

So, help us reduce food waste (every year, fruit and vegetable account for 39% of US waste) in America and increase sustainability in the food system.

I am counting on you. Reach out with any questions.

Tomás Froes
kencko.com
founder

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Tomas Froes

founder of http://kencko.com — your go-to shop for convenient organic fruit and vegetable products