Most-Used Social Media in Indonesia

Social media users continue to grow every day. In Indonesia, social media users continue to increase, reaching 21 million users or around 12.9% annually. With the development of social media users in Indonesia, many social media platforms attract these users. These social media platforms have their own characteristics or values that can attract users’ interest to be active on these platforms.

The following are the social media platforms that most attract social media users in Indonesia, including:

1. Instagram

Instagram is characterized by explicit and attractive visual content. Instagram is widely used to market products but also for a brand’s credibility, whether the brand can be considered a good brand or not. Instagram also continues to improve its features, including Instagram posts or feeds, Instagram stories, Instagram reels, and more features that can attract and benefit its users.

2. Facebook

Facebook has features like Instagram, such as Facebook posts, videos, and stories. Facebook has the characteristics of content in it in the form of content with meaning or shareable stories that many of its users do. Usually, Facebook users often share posts if they feel the post has value for them.

3. TikTok

TikTok is a social media platform with fast growth in Indonesia. In 2021, TikTok must still enter Indonesia’s top 5 platforms with the most users. Still, due to the development of social media users and the features that continue to develop, TikTok has managed to attract social media users and become one of the platforms with the most users. TikTok has video content characteristics, with an algorithm according to user interests. In addition, TikTok also has e-commerce, so many business people use TikTok to market their products.

4. Twitter

It is a text-based social media, where the process of using it is faster and simpler than other social media. Content on Twitter contains news or something currently trending in cyberspace or real life, which can be found via Twitter. Usually, Twitter users create content such as a single tweet or a long, continuous thread.

5. YouTube

It is a video-based social media with content that provides information or entertainment. Youtube users can perform two roles, in the form of just connoisseurs or producing videos. Content or features on YouTube continue to grow, including regular videos, short videos, live streaming, etc.

6. LinkedIn

Unlike other social media, Linkedin is used for B2B market or business promotion. Where is LinkedIn content about job opportunities, internal company news, or things that have just been done by a company or partly contain company affairs.

The list above shows some of the social media platforms most used by social media users today in Indonesia. These platforms have their characteristics to attract users. The use of these platforms returns to the users’ interests, where users can do business promotions or just personal consumption.