Maybe I’m the only one, but I’ve always wondered how videos go viral. I want to know every detail that goes into the process. How and why did this piece of content get produced. I appreciate it, even more, when the creators didn’t even seem like they tried.
(Search “Bonus Footage” in iTunes to listen in the podcast app!)
A couple months ago, I saw a video of a guy doing an impersonation of a Zumiez employee. I loved it. Straight up. You might have seen it too. It was a one take video from a camera phone that lasted 60 seconds. No camera tricks and a lot of personality. On Facebook, that video now has 2.5 million views and the follow-up video has 13 million. (You can watch “Every Zumiez employee ever” and “Life as a Zumiez Employee” here: www.facebook.com/TrevorWallaceComedy/)
Yes, it is hard to manufacture a viral video. You need much more than just one video to build a sustainable career or brand. But sometimes one video is all you need to get connected with that one opportunity or provide you with the platform to build that brand.
Curious to learn more about the man behind these videos, I asked Trevor Wallace to be on the podcast. Trevor Wallace is a stand-up comedian, actor and content creator. In this episode, we discuss what inspired his viral impersonations a Zumiez employee, how he would approach writing a stand-up comedy routine, and the equipment you need to make valuable content.
Oh, and he’s much more than just these videos. Go ahead and binge the rest of his content (@TrevWall) before during or after the interview.
Thank you for listening!
