The New Products Facebook & Google Are Building With Massive Market Potential
Sean Everett
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A lot of the market is just swapping homes around (and generating income for real estate agents, lawyers and banks in the process).

New homes, where smart home systems are most likely to be applied, using the figures given above are only about 8% of the market size. And what fraction of that 8% would be spent on whatever is entailed in a smart home?? 1%–2%? Getting down around a $billion/yr.