In general I find that raising large amounts of money when you haven’t figured it out ends up papering over problems more then helping solve fundamental issues in the business. It’s funny how scarcity of capital can focus one’s mind.
Why Misunderstanding Startup Metrics Can Cost You Your Business
Mark Suster
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Agree. Completely. And to return to your Amazon example, Amazon most certainly had“figured it out.” It chose to leverage available capital to extend to additional verticals, grow marketshare and build a substantial barrier.