How do you define “digital strategy”?

Good experiences that deliver value are at the heart of digital strategy.

So what is a digital strategy?

Your digital strategy should power your business strategy — but they’re not the same thing.

Not just a website

Be clear on the focus of your digital strategy at the outset

What’s in a digital strategy?

  1. How can you use digital technologies to get better business outcomes?
  2. Where and how much should you invest?
  3. What are the risks?
  4. What approach is required to deliver the strategy?
A strategy outlines what you should do (not just what you could do).

Does the definition of “digital strategy“ matter?

Start off on the right foot

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Tom has over 25 years of experience making digital work for organisations. Founder of Diagram — an independent digital strategy consultancy. www.diagram.co.nz

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Tom Hovey

Tom Hovey

Tom has over 25 years of experience making digital work for organisations. Founder of Diagram — an independent digital strategy consultancy. www.diagram.co.nz

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