Another tip is most people will help you if you ask a question — we are here to share information and knowledge. I was shameless in asking Reid Hoffman questions — I was probably annoying but I didn’t care — I just wanted to learn.
I also write an email every single night to the whole company. This isn’t a tactical email but something more thought provoking. One of the things with scale is you need to continue to repeat things. Culture at scale is all about repetition — repeating over and over again the things that matter.
The other thing it did was it sent a huge message to the team that working at Airbnb wasn’t a job — it was a calling. Part of having a strong culture is when people believe in what you are doing. It’s not about a website, an app, a system, or screens — it’s about building a mission — creating a whole new world — this is only possible if you are living the product.