Tom LoveWhy Calvin Klein’s new logo is pantsI’m not one for brand bashing, logo lynching or being derogatory to my fellow design peers, but every so often I think it’s healthy to call…Feb 15, 2017Feb 15, 2017
Tom LoveJuventus Go Beyond FootballThis week Italy’s preeminent football club, Juventus launched their new brand. Their strategy of going beyond football, entertainment and…Jan 20, 2017Jan 20, 2017
Tom Love5 Brand Rules for a Successful BrandDOWNLOAD THE 5 Brand Rules Resource for FREEJan 2, 2017Jan 2, 2017
Tom LoveBrand Stories — KodakIt seems fitting to (re)start writing these brand stories by focusing this week on Kodak. For many reasons, talking about Kodak fits nicely…Nov 22, 2016Nov 22, 2016