Recently, an article in TIME magazine has been getting a lot of play, and it’s bugging me.

The thesis seems like something I should be 100% behind: we need to stop asking caregivers to tell us what to do, and stop telling them to stay positive, because it adds to their burden. Instead, we should just do things — like dropping off supplies, or sending texts with explicit “no need to respond” endings.

I really don’t want to critique this article or the author. The experience is genuine, I agree with all of the analysis, and the tactics above really…

Meet Amy

Amy is the head of HR at a fast-growing but well-established technology company. At the heart of her job is recruiting; she understands better than anyone the importance of not only finding the best talent, but also retaining it. To this end, Amy works closely with the company’s leadership to foster a positive workplace culture. Overall, Amy views herself as responsible for putting in place many of the pieces needed to realize the executive team’s vision and guarantee the company’s long-term success.

Amy’s Problem

One of the company’s best developers, Jess, sends Amy a cryptic email asking about flexible work options shortly…

The horrifying progression of the Coronavirus needs no further detailing from me, but there’s one aspect of it I want to highlight.

Consider how you live your life right now, in this dystopian reality. Avoiding infection dominates everything you do. Your freedoms are compromised. Social life is down the gutter. Your ability to work may have been limited or even eliminated. You wash your hands, properly, all the time. You might be wearing a mask and carrying hand sanitizer. The world seems awfully foreign, doesn’t it?

You are actually living a somewhat common experience. Immunocompromised people and their caregivers live…

EDIT: The focus of the early release has shifted to healthcare workers on the front lines. For details, please see:

We’ve thought a lot about this, so hopefully it’s the right call — we’re releasing a version of Blue earlier than we planned.

What can I do? It’s a question we often ask ourselves when facing adversity in business and in life. All too often, however, the answer is uninspiring. We might think, in the midst of ambiguity or desperation, that there’s nothing we can do.

Some people, however, find purpose in this question. It might be an entrepreneur playing a high stakes game to change the world. Or it could be anyone who finds themselves faced with the greatest stakes imaginable — a health crisis of a loved one.

What Can I Do?” is a podcast from Caregiver Support Technologies, the makers…

Caregiver Support Technologies is proud to announce that we have been selected to participate in the Creative Destruction Lab West’s 2019–2020 Health Cohort!

The Creative Destruction Lab, or CDL, is a seed-stage program for massively scalable, science-based companies. CDL has 6 locations across Canada and Europe, each affiliated with a local business school. As a part of the CDL-West location, we will benefit from the assistance of the Sauder School of Business at the University of British Columbia.

Many matters related to caregiving are taboo. While caregivers may feel comfortable discussing the physical and logistical aspects of providing care, when it comes to more complex topics — like feelings of guilt and resentment, financial challenges, or even the effect of an illness on a loved one’s appearance and self-esteem — confiding in others is much harder. These types of difficult conversations are a big driver for our first product at Caregiver Support Technologies, Blue.

Since founding this company, I’ve had the privilege to speak to many people about their experiences with caregiving. I have been humbled not only…

The final piece of this series is an attempt to dig into cultural changes driving the caregiving crisis. This is a huge, huge topic — one that I can’t possibly unpack in its entirety. With this in mind, I’d like to turn my attention to Western culture, and more specifically to the trends that are observable across Canada and the United States, which have informed almost all of my thinking for Caregiver Support Technologies. Specifically, I’d like to focus on the effects of shifting family structures and new communication norms, both of which have drastic implications for modern caregivers.

My Connection


Joseph B. Fuller and Manjari Raman of Harvard Business School recently dissected the role of employers in caregiving. The first line of their report, The Caring Company, seems to sum it up:

“American companies are facing a caregiving crisis — they just refuse to acknowledge it.”

The report is a fascinating read, rich with data and insights. Frankly, I don’t think a better compendium exists on the stress points between worker and employer. The report positions caregiving as an unexpected crisis that has snuck up on employers, which helps set up the strategies they lay out for companies to consider…

Despite being a nearly universal human experience, caregiving is a seldom-discussed topic — one that has only recently entered the public dialogue as a developing crisis. I believe, perhaps controversially, that this is because the caregiving role was not only less prevalent for previous generations, but also less difficult. To understand why this shift has occurred, we must look at the forces that are exacerbating the problem today. In this three-part series, I’ll discuss what I believe to be the three core drivers of this crisis, namely: increased survival, the modern career, and shifts in cultural norms. …

Tom Masterson

Founder/CEO @Caregiver Support Technologies. MBA @ Harvard. BSc(Genetics) @ University of British Columbia. Washed up athlete and competitive bbq chef.

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