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Tom Morton

  New York-based brand strategist. Occasional author. Twitter's @drsamueljohnson. One quarter of @balearicbaloney.

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    The Bear, the Hare and the Holiday Season

    British retailers’ Christmas TV spots are now a highlight of the marketing calendar. Embattled US retailers could learn from them.
    Tom Morton4 min read
    Latest

    For Twitter, a billion isn’t cooler

    Investors beat up on Twitter when its user numbers slowed, but it’s an interesting business with 240 million users, and its potential is just beginning. Here’s why.
    Tom Morton6 min read

      The Bear, the Hare and the Holiday Season

      British retailers’ Christmas TV spots are now a highlight of the marketing calendar. Embattled US retailers could learn from them.
      Tom Morton4 min read
        Collections edited by Tom Morton
        • Media Studies
        Recommended by Tom Morton

        The Devaluation of Popular Music.

        It took place right in front of our eyes but we didn’t see it. The subtle ways in which popular music has changed in the last twenty years have reduced one of western culture’s greatest institutions to an endless cycle of regurgitated greatest hits as the last refuge for musical enjoyment.
        Greg Naughton7 min read