Tom Morton – Medium

Tom Morton

Tom Morton

Creative People, This Is What Our Cultural Bubble Looks Like

Donald Trump’s election victory shocked a lot of us in the creative industry. Most of the fifty nine million votes came from outside of our…

Nov 9, 2016

Nov 9, 2016

Tom Morton

Why It’s Time For Brand People To Master (And Even Love) Data

The growth of data is creating a power shift in marketing that could sideline brand planners. CMOs tell interviewers that making sense of…

Dec 2, 2015

Dec 2, 2015

Tom Morton

Tu es Charlie? Then do something about it

This week’s attacks in Paris were an attack on free societies everywhere. You’ve read the horrifying accounts of the murders. You’ve added…

Jan 9, 2015

Tu es Charlie? Then do something about it

Jan 9, 2015

Tom Morton
in
Media Studies

For Twitter, a billion isn’t cooler

Investors beat up on Twitter when its user numbers slowed, but it’s an interesting business with 240 million users, and its potential is just beginning. Here’s why.

Feb 11, 2014

For Twitter, a billion isn’t cooler

Feb 11, 2014

Tom Morton
in
Media Studies

The Bear, the Hare and the Holiday Season

British retailers’ Christmas TV spots are now a highlight of the marketing calendar. Embattled US retailers could learn from them.

Nov 13, 2013

The Bear, the Hare and the Holiday Season

Nov 13, 2013

Tom Morton

Tom Morton

New York-based brand strategist. Work at @rga. Occasional author. Twitter's @drsamueljohnson and @thedataofcool. One quarter of @balearicbaloney.

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