Tom MortonCreative People, This Is What Our Cultural Bubble Looks LikeDonald Trump’s election victory shocked a lot of us in the creative industry. Most of the fifty nine million votes came from outside of our…Nov 9, 2016Nov 9, 2016
Tom MortonWhy It’s Time For Brand People To Master (And Even Love) DataThe growth of data is creating a power shift in marketing that could sideline brand planners. CMOs tell interviewers that making sense of…Dec 2, 2015Dec 2, 2015
Tom MortonTu es Charlie? Then do something about itThis week’s attacks in Paris were an attack on free societies everywhere. You’ve read the horrifying accounts of the murders. You’ve added…Jan 9, 2015Jan 9, 2015
Tom MortoninMedia StudiesFor Twitter, a billion isn’t coolerInvestors beat up on Twitter when its user numbers slowed, but it’s an interesting business with 240 million users, and its potential is just beginning. Here’s why.Feb 11, 2014Feb 11, 2014
Tom MortoninMedia StudiesThe Bear, the Hare and the Holiday SeasonBritish retailers’ Christmas TV spots are now a highlight of the marketing calendar. Embattled US retailers could learn from them.Nov 13, 2013Nov 13, 2013