Rethinking UX Of Deciding What To Eat

Tommy Delarosbil
Lightspeed Turtle
Published in
3 min readOct 27, 2017

We are told to eat three meals and maybe two little snacks a day. With the foodie planet growing each day, we are left with a galaxy of possibilities. That makes our life more enjoyable and more difficult at the same time.

Don’t you want a pizza now?

The Actual Model

There is multiple ways of finding what to eat: we go on the Internet via Google or our favorites recipes websites, we open the refrigerator and see what is left, we plan a visit to the grocery store based on everyone’s desire, we go to the restaurant and go through heavy menus or we go with the heat of the moment and eat whatever we feel like eating. Ultimately, we are overwhelmed by choices.

Choice overload is a cognitive process in which people have a difficult time making a decision when faced with many options.

Choice Overload

Have you ever spent ten minutes in front of a menu scanning the pages just to notice that you haven’t paid attention to any item at all? That rings a bell right? Your eyes were wandering around and your mind did not know what to do with all of the content. Well, this is exactly why the actual model is broken. Whether it is on the Internet, on menus, in grocery circulars, in our refrigerator or in our ow mind, there is way too much information for us to make a quick and good choice. Let’s rethink this old model we take for granted.

Hunger Comes With Sight

Remember the last time you saw a friend eating an appetizing meal that made you hungry? Your friend was eating a roasted chicken he ordered and that was the only thing you really wanted at that moment. Well, the sight of a single meal is enough to make you choose. That is simply how What Should I Eat? rethink the way we find what to eat. With only one imposing and inspiring full page photography we hope to trigger hunger and let you save a lot of time.

Beer Mac & Cheese right now, please!

Behaviour Switch

What Should I Eat? hopes to redefine our recurring pattern. Cognitive overload is a sneaky killer that operates in the shadow of our daily life. By considerably reducing clusters, minimalism becomes the answers to that problem. Take a few second to find simply what to eat today with the Chrome Extension.

We dream to influence businesses in their approach on this problem. By building this avant-garde product, we prepare the ground for improvements in the future. Share this new philosophy if you think it’s worth it.

Also, we are currently building the second version of What Should I Eat?. Our next step is to bring some delight in the refreshing of the pages.

Feel free to follow me for more details about the development of the next version. I also invite you to read some of my other articles since I cover the design, the productivity and the philosophy topics.

Cheers :)
Tommy

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Tommy Delarosbil
Lightspeed Turtle

Senior product / UX / UI designer, craft passionate & collaborative doer - www.whatshouldieat.xyz