A Digital Marketing Tip that Scales?
There were tons of tools to use, tons of data to analyze, tons of how-to to take practices, but not so many sales to track. That’s what I’d gone through last year.
Tried plenty of ways to target the right audience however the CTR doesn’t show any considerable progress. I grew kind of frustrated and was so lost, wondering if marketing is the right path for me.
Then I tried finding an indicator to evaluate my work. Not just KPI or sales revenue. I stick to Conversion Rate. And now I would love to tell my story, since this is the first time I feel I’m doing something RIGHT in marketing.
I used this plugin for my website to collect leads.
Facebook Messenger for WordPress (FREE)
When the visitors leave messages, they will be counted on the list and become one of my audience in Facebook custom audience.
Then I can create tailored ads for those audience. The ads pop into their Messenger inbox. As they already show interests in my products, they are more likely to take actions — to buy, or engage in my events. Therefore I got a higher conversion rate.
That’s a milestone to celebrate for a newbie like me. Still, success in marketing is a long way for me to go. Nonetheless, now I got motivated just by doing some work that I can scale.
I’m sharing this because I think you can do better than me.
Cheers! And good luck with sales!
