Great question. We could also ask how we know that even a human has a soul! These things are all human constructs. I wrote this article a few years ago and I actually tend to use different language now — rather than saying an organisation does not have a soul, I would say I don’t think it’s useful for the process of realising a creative idea to view an organisation as having a soul. Better to focus on people, their needs and ideas and the connections between them, not create a mystical 3rd party.