T.O. Molefe
#writerofthings
Another lazy South African ad
Ogilvy and Feed A Child South Africa traded in racial stereotypes in their now-withdrawn advertisement. But it was their own laziness and lack of creativity that tanked what otherwise seemed a well-meaning cause. It was not, as they claim, “controversy” that ruined everything.T.O. Molefe5 min read
Another lazy South African ad
Ogilvy and Feed A Child South Africa traded in racial stereotypes in their now-withdrawn advertisement. But it was their own laziness and lack of creativity that tanked what otherwise seemed a well-meaning cause. It was not, as they claim, “controversy” that ruined everything.T.O. Molefe5 min read