Tomoya Taniai

It’s a common mistake for companies to launch features in products without any context. Your goal should never be “get it launched”. Your goal is “get it used”. That’s why the right time to promote an improvement is not only when someone is in your product, bu…

And though many designers are detail-oriented and creative, they’re not usually trained in emotional awareness, statistics, or conversational messaging. They’ll need to learn these skills from other fields in order to keep up with both business and user demands.

…ation level. The best AI applications will push the principles of user-centric design much further, using intuitiveness and usability not just to serve a user’s functional needs, but also their emotional needs.