The imperfect brief
Feb 23, 2017 · 1 min read
My everyday practice is the best proof that we are still not even in a half of the track to a “perfect brief”. Well, to be honest, a “perfect brief” as such doesn’t really exist. It is a typical example of Mrs. Colombo. People are talking about it, but nobody has ever seen it yet. The truth is that there is no single recipe or template for a great brief. To create a great brief takes time, experience and sometimes a bit of visionary.
The imperfect brief taxonomy
To identify the fault briefs easily, I have prepared a little brief vocabulary that will show you in what ways can be the briefing imperfect.
Check the full article on: https://getmarketinginsights.wordpress.com/2017/02/08/the-imperfect-brief/