Tom PurseyinFlying ObjectWorking with YouTube creators? Here’s our top 5 learningsIf I say “YouTuber”, what do you think? The archetypal image is probably someone who looks like Zoella — a young, chirpy person vlogging…4 min read·May 8, 2019----
Tom PurseyinFlying ObjectWell that was that. Now whatGoodbye, 2018, the year we built an island in a car, went filming in Iraq, imagined a flu pandemic on Instagram, stood up to cancer with 75…3 min read·Jan 8, 2019----
Tom PurseyinFlying ObjectMillennials :/I’ll say some words, you tell me what I’m describing. Gym selfies. Instagram stories. Flat shares (rented, obvs). Gluten free. “Personal…3 min read·Jan 3, 2019----
Tom PurseyinFlying ObjectFour ways internet-first companies build their brandsA look at how companies like Monzo and Warby Parker take new approaches to classical marketing tactics5 min read·Aug 15, 2018----
Tom PurseyinFlying Object“In B2B marketing, you’re building a heuristic.Marketing insight series: A chat about B2B with Google’s Harry Davies4 min read·Jul 20, 2018----
Tom PurseyinFlying ObjectIn light of Pride weekend — three brands doing it right.2018’s annual London Pride Parade is set to take place in Trafalgar Square. This event constitutes the culmination of a month of…4 min read·Jul 6, 2018----
Tom PurseyinFlying ObjectBuilding audiences and delighting fandoms on social media: six insightsOne of the great challenges with any communication on social media is the water, water everywhere. Sure, there’s a potential audience of…6 min read·Jul 2, 2018----
Tom PurseyinFlying ObjectSocial & Content in 2018: Why we shouldn’t all be following WetherspoonsAs Facebook send contradictory signals about social content, don’t throw the baby out with the bathwater: it’s what you do, not where you…4 min read·May 18, 2018----
Tom PurseyinFlying ObjectUp next: Live, responsibility, and the things we want to do nextEveryone has a to-do list — but what about making a list of what you want to do? We’ve been casting our eye over the macro trends in…6 min read·Mar 14, 2018----
Tom PurseyinFlying ObjectWhy bouba and kiki matterExperiment time! Here are two shapes:2 min read·Sep 14, 2017----