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Tom Roy
Tom Roy

Tom Roy

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Tom Roy
Tom Roy
Aug 19, 2014 · 2 min read

Optimizing your brand’s performance on Facebook

I may have lost my mind, but I’ve read somewhere that there are over 100,000 factors that help decide what a user sees on their News Feed, And for those who have been under a rock for the last one year, EdgeRank isn’t one of them. That got killed by Mark.

Tom Roy
Tom Roy
Aug 11, 2014 · 4 min read

Insights: The Real Advantage of Big Data

Every one wants to talk about Big Data. Very few really know what to do with it. Big data is a means to an end – and that end is insight and a business advantage gained out of that insight. Information without result is worthless.

Tom Roy
Tom Roy
Jun 26, 2014 · 6 min read

10 types of advertising and marketing agencies in the Middle East

One size does not fit all