Having been fed up with UX tools not being fast enough, I decided to build Wrux.

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I’m currently working with UX tasks on a game app, an educational app, my own company Weld.io, and a few new projects. In all of these projects, there is a need for rapid prototyping.

After trying quite a few tools, I realized:

  1. No tool is fast enough.
  2. It’s too easy to get caught up in design details, like the color or placement of a button, or if an element should be a reusable component or not.
  3. Copywriting is extremely important in UX. The right word in the right place can mean everything for usability and conversions.

Introducing Wrux

So, I started thinking about a new kind of UX tool, with a focus on speed and text. It’s called “Wrux” (short for “Write UX”, thanks Mikael Emtinger) and is currently available as an early access product on wrux.it (try the interactive tutorial). …


Introducing the Three Zone Navigation System, an intuitive navigation design system for apps and websites.

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What if all apps and websites had a similar navigation system? It would be much more intuitive, as you don’t have to spend time on figuring out how to use a new service.

You are probably using the Three Zone Navigation System in many apps and websites already, without thinking about it.

The three zones are:

  1. App Zone
  2. User Zone
  3. Help Zone

The App Zone is located in the left-top corner. …


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What if the iPhone 8 isn’t a phone at all? What if all the leaks (more than usual?) are just to distract reporters from the real innovation — an AR/VR headset to replace smartphones altogether?

I had a lunch conversation with Nevyn Bengtsson the other day, and he lauded Apple’s strategy in releasing ARKit (Apple’s framework for augmented reality) for iPhone early, so developers have time to develop great apps before releasing any dedicated AR hardware. As proof that this strategy is working, check out MadeWithARKit.com for great examples, or this ARKit version of A-ha’s “Take On Me”.

A successor to the smartphone is due, as new phones become less and less revolutionary. Tim Cook must feel this pressure, too. And Apple is certainly working on AR hardware, as patent applications can reveal. …


Update: Hey! I’m working on a book about Micro Frontends, sign up to learn more:

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Article updated with references to HelloFresh, micro-frontends.org, Single-SPA (incl demo) and using a shared event bus.

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For web apps, the front end is becoming bigger and bigger, and the back end is getting less important. Our web app at Weld (web/app creation tool) is 90% front-end code, with a very thin back end. I can imagine that a majority of new web apps being built today are dealing with a similar situation.

Web apps also change over time, as do development techniques and frameworks. This requires support for allowing different front-end frameworks to co-exist, e.g. older modules built in JQuery or AngularJS 1.x, …


Our list of bugs was growing. Something drastic had to be done. So we built a game.

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At Weld we’re building a code-free tool, but we sure are generating a lot of code. And a lot of bugs. Our issue list on GitHub was stacking up something fierce, and something drastic had to be done. Then someone in the team said:

“Let’s build a game!”

We wanted to reward people in the team whenever they were filing bug reports or solving bugs. We also wanted frequent reminders to check the bug list.

So we started looking into GitHub webhooks and how it could feed into another system. And we built a simple database where every action taken on a GitHub issue would be tracked and rewarded with a score. …


Here’s my “Rule of 10” for functions, components and modules:

  • If a function has >10 lines of code, break out into multiple functions.
  • If a component has >10 functions, break out into multiple components.
  • If a module has >10 components, break out into multiple modules.

Update 1: I break these rules on a daily basis…

Update 2: Something I noticed recently, is that when I break up my code in micro functions, it’s much easier to spot repetitive and redundant code. I aim for tiny functions calling other tiny functions.


I made a trip to Italy recently, and on the plane I started thinking of a coding problem I was working on at Weld. I had a rough idea, but I wanted to express it as an algorithm. I didn’t want to boot up my laptop and go into full coding mode — I just wanted to play around with this algorithm.

I started thinking about a small phone app where I could try things out in JavaScript without having my computer around. …


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It might sound like science-fiction, but it makes sense. AI’s are becoming increasingly powerful, but creativity is not their strongest suite. But they’re great at performing tasks such as organizing, counting KPI’s, and doing administrative tasks. Tasks which creative entrepreneurs are less adept for.

Paired with a creative entrepreneur, they could form a strong team. Man and machine, working as one.

Additionally, AI is red hot among VC’s, and I bet some of them would be excited to fund the first hybrid human/AI founder teams.


I’m a big fan of both Alexander Osterwalder’s Business Model Canvas and Ash Maurya’s Lean Canvas, but sometimes both can be a bit unwieldy.

At Weld we’re constantly refining our business model, and we needed something faster. So we made this:

The Napkin Business Canvas

The Napkin Business Canvas is a super-agile business model framework. It looks like this:

Drawn version:

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Text version:

(Product)
[ ] is a (what)
[•] for (target group)
[•] who want to (job to get done)
[•] to (achieve result). …


There’s been an awakening. Have you felt it?

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Building apps without coding has been a long time joke among my more technical friends. The very idea is belittled, ridiculed, dismissed.

I blame Dreamweaver. Adobe’s early attempt at a WYSIWYG web creation tool backfired, it’s bloated output created a distrust in visual programming tools that still hasn’t healed, 20 years after its introduction.

Only 0.5% of the world’s population can code. We’re still early in the digital transformation and many industries are yet to be digitized. …

About

Tom Söderlund

I build tools for creativity 🧩. CEO of @Weld_io , a #nocode tool for marketers. Father of two. Feminist. Fan of espresso and movies. Still learning.

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