It interests me how the generations younger than me have changed their social media habits.
Whilst the professional-age world seems happy with twitter and facebook, younger people have moved their attentions elsewhere (you can google for the evidence of this, here I am relying on a completely unsystematic sampling from biased personal experience).
Is this because they want to avoid the social media that their parents are on? Because they are driven by a relentless and fickle need novelty and illicit thrills? Maybe in part, but there’s also a logic to the specific social media networks which are in vogue.
- WhatsApp offers end-to-end encryption. As well as one-to-one messaging you can use group chat for the sort of thing you might use twitter @ messaging or facebook chat, with better privacy.
- YikYak offers anonymous location-based chat. Obviously they’ll bust you the moment the law wants your details, but if you are just after hook-ups or advice about embarrassing personal problems this is good enough anonymity to protect your identity from your employer (or partner, or friends).
- Snapchat messages disappear after a number of seconds, offering the illusion of impermanence for web-messaging. So different from message boards or most IM, where casual banter from years ago is stored for eternity.
So in this way new social media offers some sort of address to three of the big threats of life online: lack of privacy, irrevocable binding of your online actions to your offline identity, and permanent records of even your tiniest online actions.
Maybe The Youth aren’t so fickle and short sighted in their use of social media after all.