Tom Whitwell
1 min readApr 18, 2016

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To extend this; you don’t have to sell them your finished product. You don’t even have to sell them your product at all. Buy a competitor’s product, change the label, sell it to people at the price you’re testing. You’ll lose a bit of money, but learn how real customers will actually react to a given price.

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Tom Whitwell

Consultant at Magnetic (formerly Fluxx), reformed journalist, hardware designer.