Tom PritchardThe Real Value of Bespoke CopywritingBuying off-the-shelf products may cost you less upfront but they’ll cost you a whole lot more in the long-run.Aug 2, 2017Aug 2, 2017
Tom PritchardListen, your customers don’t care what you thinkYour customers don’t care what you think.Jul 11, 2017Jul 11, 2017
Tom PritchardIn praise of enduranceOf all the qualities we nurture in ourselves, our ability to endure is perhaps neither the most glamorous nor especially celebrated.Jun 29, 2017Jun 29, 2017
Tom PritchardHiking in JapanHiking in Japan is like walking through a different world.Jun 27, 2017Jun 27, 2017
Tom PritchardBook Review: The Blue PlateauA Landscape Memoir is the sub-title of Mark Tredinnick’s marvellous work of creative non-fiction. And in a little under 300 pages, he shows…Jun 19, 2017Jun 19, 2017
Tom PritchardDon’t put creativity last in your copyWhile crunching analytics data and researching the market are vital to creating great copy, they are not the only factors.Jun 12, 2017Jun 12, 2017
Tom PritchardWhy Marketers Need to Care About Empathy, Not Just Data.Empathy.May 3, 20171May 3, 20171