Customer sentiment could not be more clear — the vast majority of those who responded disliked streaming exclusives. The writing finally seems to be on the wall for the practice, which allowed artists and labels to cash in at the expense of giving fans access to new content. The news is great for listeners, but it poses a difficult question for streaming services: if their one main form of differentiation and customer acquisition is gone, now what do they do to set themselves apart and onboard new users?
Streaming Exclusives are Over
Cortney Harding
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It clearly hinders the listening experience of the customer. However, it is one the most effective ways to compete in the current streaming wars. As of today, I think Beyonce’s Lemonade album can only be stream on Tidal. It is a huge selling point. The true middleman in all of this is the labels, which disrupts the artist and listener’s relationship.