How To Implement Structured Data To Get Rich Snippet

Structured data is becoming more and more important. There are more than 952,000,000 websites on the Internet. Google is the biggest search engine capturing 75.6% of all U.S. searches. Therefore, finding the right site for your search query can be like finding a needle in a haystack. Although Google serves us pretty well, the hard part is grabbing users’ attention. You want your website to look different from competitors so that users click on yours instead.

How many clicks you get on search engine result page snippets is mainly determined by three things, which are title tags, meta descriptions, and structured data. Most website owners only focus on writing catchy titlesandattractive descriptions. While this increases the CTR (click-through rate) some, structured data is a more effective, game-changing approach.

Structured data is a system that helps search engines categorize and index your website’s content by adding extra tags to existing HTML codes. Microdata (schema.org) is one form of structured data that works well with HTML5. Other forms of structured data are RDFA and Microformats, which both have a different set of rules and limitations you should be aware of.

Out of theses three structured data markups, Microdata (Schema.org) is recommended by Google and other search engines. This is because it was created by a collaborative team from Google, Microsoft, Yahoo and Yandex. Now, I’m going to take you through a step-by-step guide on what Microdata (structured data or semantic markup) is and how you can implement it to improve your site’s CTR. As an added benefit, you’ll also see your search engine rankings soar.

Read the remaining Post on Shane Barker’s Blog.

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