We find ourselves all too frequently in product and engineering discussions referring to the needs of “the business” such as “the business” wants to move more quickly or “the business” needs this fast tracked as if “the business” is some shadowy cabal pulling the strings from afar leaving the poor…

The biggest innovation of header bidding, one which Andrew Casale was hinting at in his recent AdExchanger Op-ed…

From the erudite folks at Esquire a good explainer on my favorite subject and some interesting recommendations in all price ranges.

From James at Adzerk, here is a pretty interesting way to think of fighting ad fraud using the same trusted authorities and certificates used by SSL encryption for web pages. I’m pretty hopeful we’ll see some movement this direction in the advertising ecosystem.