Tony LonginFuture ShoppingLife Is a Disco — the Offline to Online JourneyE-commerce abstracts the real-life shopping experience to a digital channel. That may seem an antiseptic way of looking at things…Sep 14, 2022Sep 14, 2022
Tony LonginFuture ShoppingCookies (And Apples) You Can’t Eat AnymoreThe furore has died sufficiently for us to have a rational conversation about your snacking habits. We are, of course, talking about the…Apr 12, 2022Apr 12, 2022
Tony LonginFuture ShoppingE-Commerce for the EcologyWhen you take a look at your plans for 2022, take the extra time and effort to visualize the ripple effect your business has. And fix it.Oct 20, 2021Oct 20, 2021
Tony LonginFuture ShoppingThe Consumer Intention Cube — Part 4We wrap up our journey by revisiting the Teenager’s Bedroom Challenge, and looking into the Proximity Line, PESO media, and moreOct 12, 2021Oct 12, 2021
Tony LonginFuture ShoppingThe Consumer Intention Cube — Part 3Visualizing the Consumer’s JourneyOct 5, 2021Oct 5, 2021
Tony LonginFuture ShoppingThe Tensions that Drive The ModelIn Part 1 we discussed how the customer journey and the purchasing funnel — the grandfather and great-grandfather of commerce models…Sep 28, 20211Sep 28, 20211
Tony LonginFuture ShoppingThe Myth of the Funnel and the Journey — Part 1It occurred to me while I was reading to my kids: People like easy explanations.Sep 24, 2021Sep 24, 2021
Tony LonginFuture ShoppingThe Octopus and the “Alive Web”The octopus relies on its decentralized centers of intelligence to analyze their surroundings to achieve their goals…Aug 24, 2021Aug 24, 2021
Tony LonginFuture ShoppingCelebrating the Life (And Death) of the Product Detail PageWhat needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?Jul 26, 2021Jul 26, 2021
Tony LonginFuture ShoppingHow Much Consumer Centricity Is Too Much?We’re going a little off-piste here. This topic was not in my editorial calendar, and it breaks away a bit from e-comm. I didn’t even start…Jul 13, 2021Jul 13, 2021