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Tony Long

Tony Long
in
Future Shopping

Life Is a Disco — the Offline to Online Journey

E-commerce abstracts the real-life shopping experience to a digital channel. That may seem an antiseptic way of looking at things…

Sep 14, 2022

Life Is a Disco — the Offline to Online Journey

Sep 14, 2022

Tony Long
in
Future Shopping

Cookies (And Apples) You Can’t Eat Anymore

The furore has died sufficiently for us to have a rational conversation about your snacking habits. We are, of course, talking about the…

Apr 12, 2022

Cookies (And Apples) You Can’t Eat Anymore

Apr 12, 2022

Tony Long
in
Future Shopping

E-Commerce for the Ecology

When you take a look at your plans for 2022, take the extra time and effort to visualize the ripple effect your business has. And fix it.

Oct 20, 2021

E-Commerce for the Ecology

Oct 20, 2021

Tony Long
in
Future Shopping

The Consumer Intention Cube — Part 4

We wrap up our journey by revisiting the Teenager’s Bedroom Challenge, and looking into the Proximity Line, PESO media, and more

Oct 12, 2021

The Consumer Intention Cube — Part 4

Oct 12, 2021

Tony Long
in
Future Shopping

The Consumer Intention Cube — Part 3

Visualizing the Consumer’s Journey

Oct 5, 2021

The Consumer Intention Cube — Part 3

Oct 5, 2021

Tony Long
in
Future Shopping

The Tensions that Drive The Model

In Part 1 we discussed how the customer journey and the purchasing funnel — the grandfather and great-grandfather of commerce models…

Sep 28, 2021

The Tensions that Drive The Model

Sep 28, 2021

Tony Long
in
Future Shopping

The Myth of the Funnel and the Journey — Part 1

It occurred to me while I was reading to my kids: People like easy explanations.

Sep 24, 2021

The Myth of the Funnel and the Journey — Part 1

Sep 24, 2021

Tony Long
in
Future Shopping

The Octopus and the “Alive Web”

The octopus relies on its decentralized centers of intelligence to analyze their surroundings to achieve their goals…

Aug 24, 2021

The Octopus and the “Alive Web”

Aug 24, 2021

Tony Long
in
Future Shopping

Celebrating the Life (And Death) of the Product Detail Page

What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?

Jul 26, 2021

Wood-created battery from a Model T

Jul 26, 2021

Tony Long
in
Future Shopping

How Much Consumer Centricity Is Too Much?

We’re going a little off-piste here. This topic was not in my editorial calendar, and it breaks away a bit from e-comm. I didn’t even start…

Jul 13, 2021

LinkedIn Post featuring Kevin Hart

Jul 13, 2021

Tony Long

Tony Long

E-Commerce, CRM, marketing & digital transformation exec; Future Shopping dojo, Columnist for Ecommerce Brasil magazine; Keynote speaker on digital behaviors.

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