Coca-Cola — Taste the Feeling, Underpressure

So a while ago Coca-Cola launched a new global tagline ‘Taste the Feeling’ a so-called smart strategy which seemed to be the cornerstone of a great campaign. A six 60-second TV spots, with ‘Anthem’ as the lead, “Taste the Feeling” music anthem was produced by Avicii and featuring singer Conrad Sewell. It’s not quite ‘I’d Like to Teach the World to Sing’ but it could be for the generation of today. I say could be…

Anyway here’s the spot.

Yep, you’re probably thinking the same as me, wtf!

I would be very interested to see how that campaign is doing as i really don’t think that tune is right for that campaign. Maybe they should have gone with this first…

Miles better right? Yes, they really should have gone with this first rather than drill into something that probably would have succeed back in the 70s.

This is going to be short but i would love to hear your thoughts!