Aerin Lauder Celebrates Launch Of Collection With Williams Sonoma With Intimate Breakfast
The March 30, 2017 launch of AERIN by Williams Sonoma, marked the debut of the first home décor collaboration in its 60-year history with luxury lifestyle brand AERIN. The exclusive collection of more than 120 products created with AERIN’s founder, Aerin Lauder, was inspired by her personal philosophy that living beautifully should be effortless and will be available for purchase online and in Williams Sonoma stores.
As the first Williams Sonoma home décor collection, AERIN by Williams Sonoma was shaped by Aerin’s passion for entertaining. The assortment includes tabletop and entertaining pieces featuring a blue and white color palate inspired by traditional delft pottery. The collection features ceramic dinnerware and serveware, glassware, entertaining pieces and outdoor pillows.
The home décor offering focuses on chinoiserie florals and costal-inspired motifs, natural fibers such as raffia and linen and a muted pastel color palate with gold accents. The assortment includes pillows, bedding, hand painted cachepots and sculptural pieces, decorative metal and ceramic objects, artwork, chandeliers and table lamps in exclusive finishes.
Olivia Palermo, Lauren Bush Lauren, Daphne Oz, Tabitha Simmons, Cynthia Frank, and top media including Stellene Volandes, Editor in Chief, Town & Country, Clinton Smith, Editor in Chief of Veranda, Jane Keltner de Valle, Style Director, Architectural Digest, Jessica Romm Perez, Editor at Large, Domino, Alexandra Postman, Features Editor, Conde Nast Traveler, Adam Glassman, Creative Director, O, The Oprah Magazine, Edward Barsamain, Style Editor, Vogue.com, Athena Calderone, EyeSwoon, and Heather Clawson, Habictually Chic, all gathered to celebrate the new AERIN by Williams Sonoma collection launch.