I think companies can get addicted to their own success, and then start to fear jeopardizing it, or feel like if they step away from that core business, that something might go wrong. So I think the best way to get around that is to dedicate an entire team whose job is to just think about what’s new. You kind of want to create a little bit of separation.
A wise editor I know described his newspaper’s situation this way: “We have two houses. One is on fire and the other isn’t built yet. So our problem is that we have to fight the flames in the old house at the same time we’re trying to figure out how to build the new one.”