10 Roller Banners Must Do’s
Roller banners are one of the most powerful ways for your organisation to get a message across in person. But are you using them correctly? In this article, we’re going to take a look at some of the “must do’s” of roller banner use. So without further ado, let’s dive right in.
Do Use Double-Sided Banners. While there are single-sided banners available, double-sided banners are likely to be advantageous in more circumstances. Choose double-sided banners so that people can see your messaging or advertising from more angles.
Do Use The Rule Of Thirds. The rule of third — as applied to roller banners — says that you should split up how you use the space on your roller banner into three sections. One-third of the roller banner should be dedicated to your contact details, another third to your headline and other third to supporting content.
Do Use Your Roller Banner As A Signpost. You’re not just limited to using your roller banner as an advertising weapon. Using it as a signpost is a legitimate way to get value from your roller banner.
Do Use Your Roller Banner In Your Foyer. Many people are under the impression that roller banners are for tradeshows and exhibitions, and that’s about it. But nothing is stopping you from using a roller banner in your foyer to get a message across to your customers and clients. You can buy desktop roller banners which sit on countertops, putting your messaging at eye-level.
Do Be Bold. Many companies shy away from putting bold messages on their roller banners. But the more daring you are, the more impact your roller banner will have.
Do Use Your Roller Banner For Snap Sales. One of the great things about roller banners is that they are incredibly affordable — much more so than practically any other variety of advertising. Because of this, nothing is stopping you from using a roller banner to advertise a snap sale or promotion being run by your business. You could be a gym looking to give away a bike, a restaurant offering 2-for-1 on meals, or even an accountant wanting to offer first-year customers reduced fees.
Do Use Images On Your Roller Banner. Images are a powerful tool to generate interest and encourage people to take the time to consume what your banner has to say. Today’s roller banners are available in high-quality prints with exceptional DPI, meaning that you can create crystal clear and professional images that will wow your clientele.
Do Choose The Size Of Roller Banner That’s Right For You. Most roller banners on the market go up to 2000mm in height so that they will fit into the vast majority of indoor venues. But you can vary the width from around 800mm to 2000mm, depending on your needs.
Do Use The Carrying Case. Roller banners come with a carrying case for easy transport and storage.
Do Use Large Fonts. Finally, ensure that you use large fonts with plenty of white space in between so that you don’t overload your clients with information.
About the author
Tony Parker is a specialist in print design and designing cool stuff in general.
Photo credits: Ultimatebanners.co — roller banners
