Location Leverage: A Force Multiplier
Earlier this year, I wrote an article here that highlighted a number of changes I made within Spatial Networks and Fulcrum Mobile Solutions. Shortly after that, I had an extended business trip to the United Arab Emirates, and as is customary for me, I used that time alone to contemplate a number of strategic growth imperatives for both companies.
It was not a trivial exercise and a singular issue eventually surfaced during that trip. I spent hours and days wrestling with that issue and built a fairly lengthy “pros & cons” list to help articulate my thoughts as I considered my next course of action. When I returned home, I drafted an email to both Jason & Coleman about my plans and intentions, and then met with both of them upon my return to the office. I shared with them my “pros and cons” list and we then scheduled a meeting with the Management team for both companies to discuss and present the decision I had made as well as the underlying rationale.
Our planned “all hands week” started the following Monday and it was suggested that we make the internal announcement to everyone on that first day to properly kick-off the week and allow everyone to maximize the value of the collective time in the office as a team.
What I had ultimately decided, after consultation and discussion with both Jason and Coleman, was to merge Fulcrum Mobile Solutions back into Spatial Networks. There are more than a dozen reasons for doing this, but the two most important and relevant ones are listed here;
Spatial Networks needs the full capabilities of the Fulcrum platform if it (SNI) is to achieve its mission and vision. We are merging to accomplish a singular, comprehensive vision.
It was becoming increasingly challenging and difficult for me, as the CEO of two companies, to effectively manage and lead both.
When we briefed the entire, combined staff on that first day of the “all hands week”, I had several slides that revisited Spatial Networks’ mission and vision, the current financial outlook for both companies, the competitive landscape and various technology challenges each team faced. I went through the slides and fielded a couple of questions from the staff. As was planned, I departed the conference room and let the rest of the Management team field additional question and discuss what steps were already underway for the merger with the entire staff engaged in conversation.
It’s fair to say I had some anxiety about the outcome of that discussion — it was, after all, not a trivial decision or matter. However, I was encouraged after several people came to me immediately afterward, as well as during the remainder of that week, to say how excited they were to bring the combined resources of Spatial Networks to our shared customers and target markets.
I’m very excited and optimistic about the coming months, not to mention the coming years as the combined talent & resources of both companies, now as a single team with greater purpose, is leveraged as a force multiplier for our customers in Government and Industry. Our customer’s can expect enhanced product options, fanatical support, and dedication to addressing their technical and financial requirements as their relationship with Spatial Networks deepens. Making sure our customers, first and foremost, are successful in their various, respective missions, is what drives everyone at Spatial Networks to lean forward, every single day. We have built a reputation for solving the hardest of hard problems for our customer’s, consistently, over the past 17 years, and while we are enormously proud of that, we do not take it for granted. With the combined teams of Spatial Networks and Fulcrum working as one, the value proposition to our existing customer base as well as new customers we are working with, will grow exponentially.
I’m most excited about the prospects for substantial success and growth, for Spatial Networks, it’s customer’s, their respective missions, and our staff under the leadership and care of Jason Jones, our President. I remain active as the CEO, but the entirety of the company’s organization structure, operations, processes, sales, marketing, finances and culture are under Jason’s portfolio. It’s difficult for me to imagine someone more qualified to take on such a role. This is a interim step for Jason, as it is my intention to continue working with him over the next couple of years, and as he continues to grow, I will be able to step back further and hand over the role of CEO. I couldn’t be more proud to have Jason as a partner and colleague to take Spatial Networks forward into a new era of success and growth.
Coleman McCormick will assume the role of Executive Vice President, Platform Product Sales & Marketing. In this role, Coleman will expand upon his success in growing the Annual Recurring Revenue (ARR) for Fulcrum, and impart that knowledge, experience and expertise, with his team, to the emerging products and solutions that Spatial Networks will be launching in the coming months and years.
In the mean time, I will be spending the majority of my time building new partnerships within traditional communities, forging paths in new markets and communities, increasing our international footprint, deepening relationships with key customers and ensuring their needs are heard and ultimately met.
And so, with that, the unified management team is already hard at work building a comprehensive list of prioritized tasks to make this merger as smooth as possible. We will also be sending out specific announcements to our customers in the coming days, and updating the Spatial Networks website in the near future.
Stay tuned for additional announcements, product offerings, innovation and continued market leadership & disruption as our team continues to expand and sets the stage for significant growth over the next few years.