Published inUX Planet·Jan 19, 2021Member-onlyHow Solving Our Biggest Customer Complaint at Blinkist Led to a 23% Increase in ConversionCreating value for both the business and for our customers through design. — At Blinkist, we want everyone to fit learning into their life and offer 15-minute summaries from non-fiction books and podcasts. We have 16 million users that are mostly happy with our product, but some weren’t because of our subscription process. So our goal was to fix that, and we did. …Product Design7 min readProduct Design7 min read
Published inUX Planet·Sep 15, 2020Member-onlyWhy I’m Switching from Figma to Microsoft PaintNow that it’s been a while since I switched from Sketch to Figma, I thought I’d try going back to my first design tool, MS Paint. …Design Tools6 min readDesign Tools6 min read
Published inChatbots Magazine·Sep 19, 2017How we got a 98% success rate for our bot for Zalando — A UX case studyZalando, one of the largest e-commerce companies in Europe, was holding their inaugural Vizions event to announce their new platform. They approached us at avocado to create a new chatbot for the event to improve communication with their attendees while showing the world that they are leaders in technology. We…Bots8 min readBots8 min read
Published intheuxblog.com·Oct 26, 2016The Powerful Fix to the Usability Testing ProcessWe know usability testing is important and there are a ton of resources on how to organize and facilitate user testing, but how do we format it and present our findings to non-UX designers? How do we make it more efficient with a quicker turnaround time? I ❤️ doing user…UX6 min readUX6 min read
