How do Realtors find success using Facebook?
The latest, most effective and innovative techniques realtors use to find professional success through Facebook.
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The objective of this article is to find the most potent methods realtors use to find success using Facebook. The results have been derived from a combination of case studies and personal stories from professionals in the field. In conclusion, none of the methods guarantee success; they are the best practices which have been found by combining methodology through a process of trial and error.
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Even the most prudent of social media critics have Facebook. It is undoubtedly one of the easiest ways to keep in touch with childhood friends and old acquaintances. In today’s world, it not only has social implications, the portal has become an indispensable marketing tool for professionals across numerous fields. Using a bit of handiwork, realtors have found strategies to increase sales and performance through Facebook. Here are a few tips.
Create A Separate Facebook Page
Start by setting up an agency Facebook page. This may sound obvious enough, however, many realtors make the mistake of conducting business through their personal profiles, hoping this will add a touch of intimacy to the dealings. More often than not, it comes off as being unprofessional. The best option is to have an agency Facebook page and link your personal profile to your business outlet (National Association of Realtors, 2016). You can get that much needed sense of professionalism while still having that touch of familiarity with your prospective clients.
Content is King
The term ‘content is king’ reigns supreme in the world of online marketing. The content of your Facebook page should always follow the 80/20 rule; 80% of the content is targeted at the consumer while the remainder is for other industry professionals (Wirth, 2015). Always have tabs on your page that show featured listings, include pictures and videos of yourself, the sales team and satisfied customers. In addition, include non-real estate related information, such as, information about happenings in the locality. Also, include fun little tit-bits about real estate that will garner likes and shares from people who are not even prospective clients. For example, a little article like, ‘the best ways to arrange patio furniture’. You should always change the profile picture, post new houses which have been sold and houses which are particularly luxurious and eye catching (Wirth, 2015). The best way to increase prospective clientele through your Facebook page is by just having fun with it. Be informative, but share a few jokes. Share a couple of memes every now and then about the industry or a particularly hilarious moment from your personal memoir. It is social media, and you are supposed to be social.
Link Your Profiles
Never forget to link your Facebook page with the personal profiles of new clients (Thomas, 2015). People make strategic decisions based on online reviews and opinions. When you link to a happy customer, you have an instant trustworthy review and referral for prospective clients to go by (Thomas, 2015). If the new customer posts a video of children playing in the backyard of their new house, post it on your page. It will then have an immediate impact. Do not forget about other companies; link your page to companies that help organize competitions and sweepstakes to help realtors generate leads (Wirth, 2015). It is a great way to expand your business and increase the number of your target audience.
The techniques real estate agents use to find success on Facebook are very simplistic. It is just a matter of staying on top of your social media marketing strategies and making frequent, relevant updates. Post the right content, concentrate on your locality and link with the right people.
- K.Wirth (2015), 15 Facebook Marketing Tips for Realtors, Web Marketing Today, Strategies for Main Street, Online Edition, June 19th, 2015.
- National Association of Realtors (2016), Field Guide to Facebook for Realtors, www.realtors.org/fieldguides
- J. Thomas (2015), Fit Small Business (online), 50 Real Estate Marketing Strategies Used by Pros (May 7th, 2015), http://fitsmallbusiness.com/real-estate-marketing-ideas/