Formulated in the year 2002, Undertone is one of the most innovative and impactful advertising networks which helps publishers to monetize their inventory in a unique way with their cutting-edge technology. Undertone connects with premium brand advertiser so that publishers can ensure high quality ads and higher rates.
Undertone supports IAB and high-value proprietary ad formats where publishers can monetize their smartphone and tablet inventory also by engaging their visitors with classic ads. Undertone offers high eCPM rates for global traffic, where a publisher can make a decent income with them.
Undertone make sure that their publisher must have unique and high-quality content with more than 250,000 visitors every month. Being a reputed ad network, Undertone is very strict about policies hence, they reject all websites containing illegal material.
The Undertone network pays publishers on the CPM, CPC and CPA revenue model. Minimum payment threshold is $50. It makes all its payments on Net 60 basis through Check, Wire, and PayPal. The average CPM for sites based in the US ranges between $0.25- $0.78, while international CPM rates are $0.14- $0.59 on average.
Hope this Undertone Review will be helpful for publishers and advertisers. In case you have already used it before, please share your experience in the comment section below.