In a surprising turn of events, Fossil, the global fashion brand celebrated for its fusion of style and technology, has decided to bid adieu to the smartwatch business. The announcement comes on the heels of the release of the Fossil Gen 6, a smartwatch that received a Wellness Edition refresh in 2022. Little did we know that it would mark the end of an era.
The decision to exit the smartwatch arena is not one made lightly. Fossil cites the remarkable evolution of the smartwatch landscape over the past few years as the driving force behind this strategic move. As technology advances and consumer preferences shift, Fossil finds itself at a crossroads, prompting a reevaluation of its role in the wearable tech space.
While Fossil plans to continue supporting its existing Wear OS smartwatches for the “next few years,” the exact duration remains a mysterious element. The Fossil Gen 6, the crown jewel of their smartwatch lineup, is promised software updates for two years. However, the nature of these updates — whether they encompass annual Wear OS enhancements or are primarily security-focused — is left intentionally ambiguous.
